For this project I chose to focus on McCormick's mission and legacy in the food world and expand their product and visual identity in order to strengthen their warm and inviting storytelling that they strive for. This included introducing fresh colors, an organization system, and concepting for a McCormick home delivery meal service.
I chose to focus on McCormick's mission and legacy in the food world and expand their product and visual identity in order to strengthen inviting storytelling that they strive for. This included introducing fresh colors, an organization system, and concepting for a McCormick home delivery meal service.
McCormick Meal Kits
Branding & Packaging | Professor Wayne Geyer
DSVC Best in Publication Award
GDUSA Designing for Good Award
Logo Process
Logo Process
Today's consumers want food that promises nourishment, health, and quality. McCormick's goods offers trust and quality ingredients, but struggles with convenience and
their approachability.
McCormick Meal Kits was designed to resolve that. Their mission is centered around bringing out the joy of every moment through fresh and innovative products. Offering families and homechefs easy-to-make meals that are delivered right to their door.
McCormick's mission is centered around bringing out the joy of every moment through fresh and innovative products, with this extension now offering families and home chefs easy-to-make meals that are delivered right to their door. The challenge was to strengthen their identity with a warmer narrative. The main additions being an updated logo, a wider variety of colors for organizational and storytelling purposes, as well as introducing the home delivery meal kit service itself.
With McCormick Meal Kits, McCormick celebrates homechefs and encourages creating cherished moments with family and friends in the kitchen and at the dinner table.
With McCormick Meal Kits, McCormick celebrates homechefs and encourages creating cherished moments with family and friends in the kitchen and at the dinner table.
This refresh renews McCormick's mission, bringing warmth and joy back to life's moments. This extension celebrates homechefs and encourages creating cherished moments with family and friends in the kitchen and at the dinner table.
Today's consumers want food that promises nourishment, health, and quality. McCormick's goods offers trust and quality ingredients, but struggles with convenience and their approachability.
McCormick Meal Kits was designed to resolve that. Their mission is centered around bringing out the joy of every moment through fresh and innovative products. Offering families and homechefs easy-to-make meals that are delivered right to their door. Apart of the challenge was to strengthen their identity with a warmer narrative and the main principle that anybody can 'Get Cookin' with McCormick'.
For this project I chose to focus on McCormick's mission and legacy in the food world and expand their product and visual identity in order to strengthen their warm and inviting storytelling that they strive for. This included introducing fresh colors, an organization system, and concepting for a McCormick home delivery meal service.
McCormick
Meal Kits
Branding & Packaging | Fall 2025
For this project I chose to focus on McCormick's mission and legacy in the food world and expand their product and visual identity in order to strengthen their warm and inviting storytelling that they strive for. This included introducing fresh colors, an organization system, and concepting for a McCormick home delivery meal service.
McCormick Meal Kits
Branding & Packaging | Professor Wayne Geyer
DSVC Best in Publication Award
GDUSA Designing for Good Award
Logo Process
Today's consumers want food that promises nourishment, health, and quality. McCormick's goods offers trust and quality ingredients, but struggles with convenience and
their approachability.
McCormick Meal Kits was designed to resolve that. Their mission is centered around bringing out the joy of every moment through fresh and innovative products. Offering families and homechefs easy-to-make meals that are delivered right to their door.
With McCormick Meal Kits, McCormick celebrates homechefs and encourages creating cherished moments with family and friends in the kitchen and at the dinner table.
This refresh renews McCormick's mission, bringing warmth and joy back to life's moments. This extension celebrates homechefs and encourages creating cherished moments with family and friends in the kitchen and at the dinner table.
Today's consumers want food that promises nourishment, health, and quality. McCormick's goods offers trust and quality ingredients, but struggles with convenience and their approachability.
McCormick Meal Kits was designed to resolve that. Their mission is centered around bringing out the joy of every moment through fresh and innovative products. Offering families and homechefs easy-to-make meals that are delivered right to their door. Apart of the challenge was to strengthen their identity with a warmer narrative and the main principle that anybody can 'Get Cookin' with McCormick'.
For this project I chose to focus on McCormick's mission and legacy in the food world and expand their product and visual identity in order to strengthen their warm and inviting storytelling that they strive for. This included introducing fresh colors, an organization system, and concepting for a McCormick home delivery meal service.
McCormick
Meal Kits
Branding & Packaging | Fall 2025