Branding & Publication | Professor Wayne Geyer

Greenbrier Resort

The Greenbrier Resort is a unique, colonial resort, with its iconic Dorothy Draper interiors. This redesign was inspired by the resort's maximalist interiors, patterns, and colors. The result is an elevated brand identity reflective of the opulence and vibrancy of Greenbrier. 

New Greenbrier Resort logo.
Luxurious orange leather menus for Greenbrier Resort.
Luxurious orange leather menus for Greenbrier Resort.
Wine menu for Greenbrier Resort.
Wine menu for Greenbrier Resort.

Greenbrier blends timeless elegance
with playful grandeur, creating a space
where tradition feels reimagined and
every detail invites discovery.

Greenbrier blends timeless elegance
with playful grandeur, creating a space where tradition feels reimagined and every detail invites discovery.

Bottle of wine, with a customized Greenbrier label.
Bottle of wine, with a customized Greenbrier label.
Premium chocolate truffles in Greenbrier packaging.
Greenbrier coffee table book resting on floral bed cover.
Greenbrier coffee table book resting on floral bed cover.
Woman holding the Greenbrier coffee table book.
Three spreads from the Greenbrier coffee table book.
New Greenbrier Resort logo.
Luxurious orange leather menus for Greenbrier Resort.
Wine menu for Greenbrier Resort.
Bottle of wine, with a customized Greenbrier label.
Premium chocolate truffles in Greenbrier packaging.
Greenbrier coffee table book resting on floral bed cover.
Woman holding the Greenbrier coffee table book.

Greenbrier blends timeless elegance
with playful grandeur, creating a space
where tradition feels reimagined and
every detail invites discovery.

The Greenbrier Resort is a unique, colonial resort, with its iconic Dorothy Draper interiors. This redesign was inspired by the resort's maximalist interiors, patterns, and colors. This elevated the resort's brand identity to reflect the same vibrance and opulence of Greenbrier


Greenbrier Resort

Branding & Packaging | Spring 2026


Branding & Publication | Professor Wayne Geyer

Greenbrier Resort

The Greenbrier Resort is a unique, colonial resort, with its iconic Dorothy Draper interiors. This redesign was inspired by the resort's maximalist interiors, patterns, and colors. The result is an elevated brand identity reflective of the opulence and vibrancy of Greenbrier. 

New Greenbrier Resort logo.
Luxurious orange leather menus for Greenbrier Resort.
Wine menu for Greenbrier Resort.

Greenbrier blends timeless elegance
with playful grandeur, creating a space
where tradition feels reimagined and
every detail invites discovery.

Bottle of wine, with a customized Greenbrier label.
Premium chocolate truffles in Greenbrier packaging.
Greenbrier coffee table book resting on floral bed cover.
Woman holding the Greenbrier coffee table book.
Three spreads from the Greenbrier coffee table book.
New Greenbrier Resort logo.
Luxurious orange leather menus for Greenbrier Resort.
Wine menu for Greenbrier Resort.
Bottle of wine, with a customized Greenbrier label.
Premium chocolate truffles in Greenbrier packaging.
Greenbrier coffee table book resting on floral bed cover.
Woman holding the Greenbrier coffee table book.

Greenbrier blends timeless elegance
with playful grandeur, creating a space
where tradition feels reimagined and
every detail invites discovery.

The Greenbrier Resort is a unique, colonial resort, with its iconic Dorothy Draper interiors. This redesign was inspired by the resort's maximalist interiors, patterns, and colors. This elevated the resort's brand identity to reflect the same vibrance and opulence of Greenbrier


Greenbrier Resort

Branding & Packaging | Spring 2026